Overview

This playbook shows you how to say hello again to a former champion who's now at a target account, with the hope of starting a new partnership. It lays out a step-by-step plan to get in touch, share some updates, and see how we can help them in their new role. Each step is a chance to remind them of our past success and talk about how we can work well together again. Through friendly and timely messages, we aim to build a bridge that might lead to a rewarding partnership for both sides.

Benefit 1: Churn Prevention

This playbook serves as a proactive alert system, notifying you the moment a champion at one of your client companies departs. By having this information on your radar, you can act swiftly to keep the relationship warm, reducing the risk of churn. It’s like having an early warning system that helps keep client relationships on solid ground.

Benefit 2: New account outreach

Moreover, it opens doors at the new account where your former champion has moved. By reaching out to them, you not only renew a valuable relationship but also create inroads into a potential new partnership. It's about keeping good relations on the move, just like your former champions.

Sequence

1. Notify the account owner via email or Slack about the former champion's move.
2. Day 1: Send a congratulatory email.
3. Day 8: Follow up with an email seeking insights based on past experience.
4. Day 12: Share relevant success stories or updates via email.
5. Day 16: Discuss potential collaboration in an email.
6. Day 20: Make a call and connect or follow on LinkedIn.
7. Day 24: Send an email proposing a catch-up or sharing further updates

Download

Ready to dive deeper? Download the full playbook to get all the insights you need for reconnecting with former champions. Just hit the link below and access the comprehensive guide in a Google Doc. Your pathway to nurturing new partnerships is just a click away!

Download the Playbook