50% Response Rate for a Consulting Firm
A boutique consulting firm transformed their outreach from sub-5% response rates to 50% by leveraging Closyn’s distributed ambassador network for authentic LinkedIn engagement.
The Challenge
The firm had tried multiple outreach tools and agencies, but response rates remained below 5%. Prospects were ignoring automated messages and their brand reputation was suffering from impersonal outreach. They needed a human-first approach.
Our Approach
Selected 5 ambassadors with backgrounds in business and finance for credibility
Created hyper-personalized messages referencing each prospect’s recent LinkedIn activity
Focused on C-suite and VP-level contacts at companies going through digital transformation
Limited daily outreach volume per ambassador to maintain authenticity
Built a multi-touch sequence: connection request → value-add message → meeting ask
Results
Key Takeaways
Quality over quantity: fewer, more personalized messages yielded dramatically better results
Ambassador background matching (business students for business prospects) improved trust
The multi-touch sequence with a value-add middle step doubled conversion rates
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